Deodorant Magnolia & Plum

Special Ingredients:

Magnesium Hydroxide

A gentle, baking soda–free mineral that helps neutralize odor while being kind to sensitive skin.

Zinc Ricinoleate

Plant-derived odor neutralizer that traps and eliminates odor molecules rather than masking them.

Cocoyl Hydrolyzed Silk

A silky conditioning ingredient that helps the formula glide smoothly.

Bisabolol.

A calming botanical active derived from chamomile known for its soothing and anti-inflammatory properties.

Tapioca + Arrowroot Powder

Natural plant powders that help absorb moisture for a soft, dry feel.

Oat Oil

Rich in ceramides, phospholipids, and essential fatty acids, oat oil helps strengthen the skin barrier, calm inflammation, and improve skin comfort in delicate areas.

No Fragrance added.

Scented naturally with plum and cucumber and magnolia bark oil.

How to use:  Apply a thin layer to clean, dry underarms for long-lasting odor protection, allowing it to glide on smoothly and absorb comfortably into the skin

15 Ingredients

100% Natural

Ingredients: Caprylic/Capric Triglyceride (Coconut), Tapioca Starch, Coco-Caprylate/Caprate, Magnesium Hydroxide, Ozokerite (natural origin wax), Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Avena Sativa (Oat) Kernel Oil, Plum Oil, Cucumber Oil, Maranta Arundinacea Root Powder, Zinc Ricinoleate, Cocoyl Hydrolyzed Silk, Bisabolol (Chamomile), Tocopherol (Vit E), Magnolia Bark Oil

• aluminum-free
• baking soda–free
• phthalate-free
• preservative free
• 98% natural-origin ingredients
• smooth glide
• helps control & neutralize odor

2.6 ounces

These products helped shape the development direction for our deodorant. We studied them for texture, dry-down, odor-control technology, skin feel, and overall user experience while building a formula with its own performance profile.

Each & Every

Studied for its simple, natural-leaning deodorant architecture and minimalist ingredient philosophy. The brand’s formulas highlight a streamlined base built around ingredients like caprylic/capric triglyceride, tapioca starch, ozokerite, magnesium hydroxide, and in at least one version, piroctone olamine, showing a clear performance-first take on a simpler natural deodorant.

Phlur Vanilla Skin

Studied for its smooth application, elevated fragrance direction, and zinc-based odor control system. Phlur positions Vanilla Skin Natural Deodorant around arrowroot powder, zinc ricinoleate, salicylic acid, and conditioning oils, which made it a useful benchmark for a softer-glide, more cosmetic-feeling deodorant.

Salt & Stone

Studied for its high-performing modern stick format and premium sensory profile. Salt & Stone describes its deodorant as an award-winning aluminum-free formula with up to 48-hour protection, using prebiotics and seaweed extracts, making it a strong benchmark for efficacy, brand positioning, and texture expectations in the premium deodorant category.

PATRICKS High Performance Zero

Studied for its performance positioning and premium men’s grooming direction. It served as a benchmark for how a deodorant can be framed as high-performance, elevated, and results-driven within a luxury personal care brand.

What I learned

From these benchmarks, I identified a few consistent themes:

• Strong modern deodorants rely on better odor-control systems, not just starch and fragrance.
• Users want a formula that feels smooth, dry, and clean, without drag or a heavy chalky residue.
• Sensitive-skin positioning matters, but it has to be paired with real performance.
• Premium deodorants succeed when they combine efficacy, texture, and scent experience.

Benchmarking Summary